Radio Advertising Targets College Students - 646 Words

Companies use various media strategies to reach their target markets. Whether the company is using an in-house or external advertising group, a media plan has to be put in place. An advertising analysis helps outline the advertising strategy to include what media will be used and sets the budget. A company may even hire a media agency to handle the media planning and buying. Mediums of advertising include television, radio, magazines, newspaper, and outdoor advertising. Advertisers select the appropriate media mix for their campaign factoring in reach and frequency. Television continues to have the largest influence on consumers (Clow Baack, 2014, p. 217). Radio also has its advantages as consumers are often listening to it as they are stuck in traffic. Radio is great for advertisers with small budgets and local target markets. Radio can also be effective for reaching specific market groups such as college kids. Local Radio Stations There are a variety of radio stations that reach the geographic location of Snyder, Texas. Some of these stations are: KSNY – Country; KLYD – Classic Rock; KGWB – Classic Hits and New Rock Alternative; KBCY – Country; KHYS – Classic Rock; KCDD – Hit Music; KEYJ – New Rock Alternative; and KGNZ – Christian. Radio is probably one of the best means of reaching college students. Students are generally playing music while they are studying. Radio music is normally playing in student centers. KGWB is an on-campus radio station atShow MoreRelatedIntellectual Persuasion Of Radio Advertising1265 Words   |  6 Pages Intellectual Persuasion of Radio Advertising George Scott Bain MKG350-1 – Promotion and Public Relations Colorado State University – Global Campus Professor CherylAnn Farrell February 07, 2016 Introduction Each and everyday individuals—namely radio listeners—are emotionally stimulated by thousands of daily news and commercial messages. Consumers of this traditional technology have toRead MoreThe World s Second Highest Number Of International Students Essay1568 Words   |  7 Pagesincreasing youth population and an enormous unmet demand for education. International students rates have been growing rapidly as Indian students continues to demand quality education. When it comes to NZ and India there was a remarkable growth in the number of students which was 8010 in 2013 which raised to 19,622 in 2014 , approximately 69% growth . India provides the world s second highest number of international students next to china. There definitely is a strong difference in the quality of educationRead MoreRadio Station Research2557 Words   |  11 Pages10 Target Format 10 Target Location 11 Bibliography 12 Appendix 13 Introduction Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can discover the musical preferences of the general population of students, theyRead More4 Ps of Subway Restaurants: Promotion1473 Words   |  6 PagesSubway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwichesRead MoreBest Buy Co. Company Overview1688 Words   |  7 PagesCity and Radio Shack. 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We are looking to have at least 75% of college students to have eaten at Qdoba at leastRead MoreKmarts Past Struggle1577 Words   |  7 Pagescompetitor. Conaway cut back on advertising and the results were not profitable. After an unprofitable holiday season in 2001 the company filed bankruptcy. In 2002, James Adamson hoped to improve customer service and restock the shelves within the Kmart Stores. While Kmart was taking time to recover from filing Chapter 11, its rivals like Wal-Mart and Target were stealing its customers. When Kmart was focusing on random in-store discounts, Wal-Mart and Target were pitching low prices, broad inventoriesRead MoreMarketing Strategy Paper1465 Words   |  6 Pagesthese concepts of The University of Phoenix marketing strategy is the discussion of the target market, and the marketing components th e university has used before implementation of the P components in the marketing strategy. The University of Phoenix Target Market Target Market The University of Phoenix is a for profit educational institution established by the Apollo group in 1976. The university’s first target market were working adults seeking higher education with the convenience of class timesRead MoreAdvertising Is A Kind Of Communication831 Words   |  4 Pagesntroduction Advertising is a sort of communication that encourages or affects an audience to purchase or protests of good quality (Richards Curran, 2002). Also advertising has been used by an exclusive range of companies in every modern community, often by some production company or service of government. In fact, various media, which started in the early 1980s, helped marketers to know how to link the information with advertising and determine how to allocate resource marketing for that. In theRead MoreMedia Plan For Radio And Outdoor854 Words   |  4 Pagesmedia that targets 18 to 34 years olds with special emphasis on college students and young professionals with an income of $14,000 and higher. Use media that reaches that targets Southern California region with emphasis on Inland Empire. Use media that support the creative strategy and puts emphasis on spirituality, faith and values. Use flight advertising approach for Radio and Outdoor and continuity approach for the online marketing activities. Media mix and tactics Radio: kCAL

Life of Americans in the 1930s in John Stienbecks of...

Life of Americans in the 1930s in John Stienbecks of Mice and Men/Original Writing What does John Stienbecks Of Mice and Men tell us about life in America in the 1930s? John Steinbecks novels can all be classified as social novels dealing with the economic problems of rural labour in America during the 1920s and 30s. Steinbeck uses setting, theme, characterisation, and a modernist simple style to portray a 1930s American society, which was isolating, alienating and prejudiced His frequent topics were the plight of the misfits, (the character of Lennie in the novel) the homeless and the migrant farm workers. The countryside described in the opening chapter of the novel and the ranch†¦show more content†¦Candy an old farm worker joins in their dream when he offers his savings as down payment in return for being included. Spose I went in with you guys. Thas three hundred an fifty bucks id put in. The emotive story line of the dream with each character starting to believe it may just happen is all the more tragic as it is bound to fail. We learn early on in the novel that something bad happened in Weed and that they had to leave. An you aint gonna do no bad things like you did in Weed, neither. (George tells Lennie.) Steinbeck therefore has already set the scene for us to start doubting that their dream will be achieved, to question: will Lennie get them into trouble again? Steinbeck has set the wheels in motion for us to assume that howeve r hard they try it is bound to fail one way or another. The moment Curlys wife enters the barn we know something bad is going to happen. Steinbeck has interwoven the idea from the very beginning of the novel. The dead mouse Lennie had in his pocket, the death of Candys dog, and the accidental killing of the puppy. All these incidents pre-figure the tragedy in the climax of the novel. Lennie, childlike and As strong as a bull, will ultimately be the reason their dream will fail Steinbeck makes us aware of the prejudice

Answer Solution on DBA SWOT Analysis and Research Findings

Question: Discuss about the DBA SWOT Analysis for Research Findings. Answer: Strength I possess great leadership skills, and that will largely help me in realizing my future ambitions. I am not only capable of managing my own projects, but I can also successfully carry out administrative management rules. I am very punctual and I am hardly late in finishing up my projects or tasks. I am self-disciplined and always motivated to experiment with innovative ideas. I have great communication skills, both intrapersonal as well as interpersonal. I have great research skills, and I can communicate my thoughts as well as findings in a lucid style, through my case studies and research papers (Denscombe, 2014). Weakness I am not able to cope up with stress, and I easily get anxious and depressed, in case I have to handle multiple tasks. I lack patience skills I lack co-operation skills, and I prefer to work on my projects, on my own rather than sharing the same, with others. I am unable to accept criticism Opportunity I will be able to develop my practical knowledge and personal skills. It will help me to become industry ready I can learn and enhance my knowledge from the senior faculties. Threat The completion of the whole course involves a huge expense I may be over-qualified to be employed in a private organization Many unemployed professionals will be competing for the same position (Ishak Bakhar, 2014). Reason of Pursuing the DBA Course: I am willing to pursue the Doctorate of Business Administration, as it will help me in getting a competitive edge, while looking for a job. The completion of the DBA course will largely help me in earning professional competence required for a job. The recruiting authorities are more likely to recruit someone with a doctorate degree, rather than one with a master degree (MBA). Apart from my professional advancement, the completion of the course will also help me in sharpening my research skills, and developing my decision-making abilities. Further, it will also help me to use the knowledge acquired for running my own business, thereby improving my wealth and fortune as well (Mayer, 2016). Goals: I am willing to pursue the degree, because I intend to fulfill a few objectives of my life, as soon as I complete the degree. The first and foremost of them, is that I want to become a member of the research community. I intend to contribute my novel ideas, acquired in the process of my course, to the development of the business research theories. The DBA program will not be just a degree for me, as I intend to consider it more as a mission of acquiring and transmitting my knowledge for future purpose. My next goal is to apply the theoretical knowledge I practical life, and I intend to implement the forecasting in the governments budget process. Apart from this, as soon as I complete the degree, I intend to use my decision-making skills and practical knowledge, for getting myself qualified for senior- level leadership positions (Dubrin, 2015). Strengths and Challenges: I believe that self-confidence and self-discipline are two important personal attributes that will largely help me complete the course with great success. I have already written and submitted various research articles, and that has helped me gain huge confidence in researching on any topic. Self-discipline along with the integrity to the tasks or research assignments at hand can help me in becoming academically as well as professionally successful. I have got impressive and excellent communication skills, which will help me in working on research articles in collaboration with my friends and peers. I also possess great intrapersonal skills, whereby I believe I will be able to employ self-reflection for the purpose of developing innovative ideas (OLeary, 2013). I also believe that my strategic thinking capacity, my leadership skills as well as my entrepreneurial skills will endow me with the creativity and technical understanding that is required for a DBA course. However, I am very i mpatient, and at the same time, I am unable to persevere, in case I encounter failure. However, each of my assignments or research projects, may not turn out to be an immediate success, and I will need to retain composure (Harned, 2015). However, I lose my focus, and feel discouraged if I do not succeed in the first attempt, and this may lead to discontinuation of the DBA course. I cannot face criticism, and any kind of negative feedback de-motivates me. Self-assessment for Overcoming the Challenges: For the successful completion of the degree, I must be able to rectify and overcome the weakness of my character. I will need to develop patience, and for that I have to practice meditation. I will need to focus on the immediate goals and objectives I am working at a time, instead of focusing in the larger picture. With the help of practice I will try to develop my mental strength that will help me to persevere at tough times (Harned, 2015). At the end of each day, I will keep a note of the positive as well as negative feedback I am receiving from others, o that I do not get easily de-motivated, and yet learn from my mistakes. Conclusion: The acquisition of the DBA degree will help me in developing my professional research skills, as a result of which I will be able to solve industry and management problems easily. While endowing me with the research skills, the degree will assist me in developing my professional opportunities. Reference List: Denscombe, M. (2014).The good research guide: for small-scale social research projects. McGraw-Hill Education (UK). DuBrin, A. J. (2015).Leadership: Research findings, practice, and skills. Nelson Education. Harned, D. B. (2015).Patience: How we wait upon the world. Wipf and Stock Publishers. Ishak, N., Bakar, A. (2012). Qualitative data management and analysis using NVivo: an approach used to examine leadership qualities among student leaders.Educ Res J,2(3), 94-103. Mayer, C. (2016).Adjustments in businss education for enhanced analogical transfert(Doctoral dissertation). O'Leary, Z. (2013).The essential guide to doing your research project. Sage.

Ruya free essay sample

This case describes and presents the problems faced by Mr.. Rutland, Professor of History at the University of Virginia and founder of the National Jazz Hall of Fame (NJ), In his attempts to gain national recognition for the organization. The NJ has achieved moderate success at a local level but has not attracted the needed national recognition. Basically the NJ was established to maintain a jazz museum in an old Paramount theatre. For doing that he needed funding around 600 000$.In addition o this problem, there are other organizations attempting to form a National Jazz Hall of Fame. Mr.. Rutland is faced with the dilemma of whether to abandon this project or to use some marketing strategies to help succeed. Mr. . Rutland engaged an independent consultant to answer these questions who conducted two national surveys and provided recommendations based on the survey results. SUMMARY OF THE CASE Text Box: Louis Armstrongs is a popular type of music which combines Black Spirituals, African Rhythms, and Cajun music. We will write a custom essay sample on Ruya or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It began In New Orleans In early sasss ND traveled to SST.Lolls, Kansas City, and Memphis, Chicago and New York and these cities musicians developed local styles of Jazz. Over the years different sounds emerged-swing, big band, bebop, fusion and others. So, according to LOUIS Armstrongs, Jazz Is, If you have to ask what Jazz Is, youll never know. The origin of NJ comes from a local Landmark of Charlottesville, the citys historic district, the Paramount theatre. The Paramount was constructed in sasss used as performance centre and movie theatre. In sasss It was In danger of dilapidated, In ERM of saving Mr..Rutland established a Jazz Hall of fame- that would be used as a museum and performance center capitalize on the theaters name. NJ was incorporated by Mr.. Rutland and his several friends in Charlottesville. They formed board of directors in early 1983. The NJ National Advisory board was consisted of Benny Goodman and Chick Corer. The purpose of NJ was * to establish and maintain a museum, archives and concert centre in Charlottesville to sponsor Jazz festivals, workshop and scholarships and * Text Box: Benny Goodman 1 OFF educating the public on the importance of Jazz in American culture and history.Mr.. Rutland and The board of directors were faced with three difficulties in their fist years effort. 1 . Philanthropic organization refused to make grant because none of the directors were experienced in project like NJ. 2. Government agencies such as National Endowment for the Arts and National Endowment for the Humanities considered only organization in operation for at least two years. 3. Mid 1983, they discovered that to save paramount at least $600,000 would be needed. Best part of 1st years effort was.